The Chaga Co & Onesie King

What happens when a passionate entrepreneur combines mushroom wellness, one-of-a-kind onesies, and San Francisco creativity? Meet Gavin Ascolar, the visionary behind the world's first onesie store.

Summary

In this dynamic three-part episode, Siobhan dives into the world of Gavin Escolar — founder of the Chaga Company and self-proclaimed Onesie King.

First stop: the studio, where Gavin opens up about his audacious vision to create the planet’s first dedicated onesie store. From there, we head to One Market Plaza in San Francisco, where his bold new retail space is redefining what a store can be — a wellness hub blending mushroom-infused products, custom onesies, and community experiences. With offerings like Chaga chocolates, truffle salt, and Myco salt, Gavin is turning retail into a creative playground that feeds body, mind, and spirit. He shares highlights from the store’s soft opening, the buzz around his mushroom dyeing class, and upcoming events like the Mushroom Days Masquerade Ball on October 2.

The journey wraps at Piano Flowers, where art, music, and community bloom together, the perfect encore to Gavin’s playful, pioneering vision.

Gavin Escolar

Gavin Escolar is an entrepreneur, wellness innovator, and self-proclaimed "Onesie King" of San Francisco. Founder of the Chaga Company, he's pioneering unique wellness experiences that blend creativity, mushroom science, and community connection.

💡 Key Takeaways

  • Creating a one-of-a-kind retail experience

  • Integrating wellness, art, and fashion

  • Mushroom-based products and their benefits

  • Community-driven business model

  • Reimagining traditional retail spaces

"When somebody comes in, you get a one-of-a-kind onesie you will never find anywhere else."

~ Gavin

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